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“There are no rules. That is how art is born, how breakthroughs happen. Go against the rules or ignore the rules. That is what invention is about.” Helen Frankenthaler

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The Who: Meet Dean DiSandro, wine maker, entrepreneur, music lover, and owner of Rockin’ R Winery, a small-production winery on the California Central Coast. Rockin’ R Winery is notorious in the wine making community for its innovative wine blends, taking traditional wines and putting a new and rockin’ spin on them. Rockin’ R wine is unique because it doesn’t stick to the tried and true formulas…no, it encompasses creativity with its unique Super-Roblan wine blends, an exciting take on Italian Super Tuscan blends from the 1960’s and 70’s. Yes, it rebels against tradition, and that’s what makes Rockin’ R wines great.

The What: Rockin’ R has a business venture ahead…meet the Artist Signature Wine Series. The series pairs a music artist with a blend of wine that captures their personality and style in a bottle of Super-Roblan blended deliciousness. Unlike large production wineries that slap a label on any old bottle of wine, Rockin’ R aims to create a line of wine that truly represents the featured musician. You know what they say, when two great arts come together, a masterpiece is created.

The How: Rockin’ R is ready to collaborate with an artist to make the Artist Signature Wine Series a reality, all it takes is an artist who wants to break the rules and create something fresh and exciting. Helen Frankenthaler was right: “Go against the rules or ignore the rules. That is what invention is about.”

If you are interested in rebelling for the sake of art and innovation, please fill out the interest form below.